MARKETING PORTFOLIO
Quality copywriting has the ability to forge an emotional bond between a product and its audience, showcasing the profound influence our word choices can have. Below, you can find samples of my own copywriting and marketing efforts, demonstrating the creative direction I can offer.
RECENT WORK: PLAYWRA.COM
The Whitpain Recreation Association, a non-profit organization focused on youth sports in Montgomery County, caters to over 3,000 Pennsylvania athletes and their families. In 2022, recognizing the shortcomings of their outdated website, the WRA identified a pressing need for a modern, mobile-responsive online experience.
Serving as the UI/UX designer for playwra.com, I undertook the responsibility of spearheading this entire initiative, overseeing all project aspects including research, design, and content development.
A year after its launch, playwra.com now garners an average of 1.5K monthly click-throughs and has effectively managed nearly one million dollars in registration fees from participants.
PRODUCT VIDEOS
Copywriting, Creative Direction
Copywriting, Creative Direction
Copywriting, Creative Direction
Copywriting, Creative Direction
PRESS RELEASES
SALES COLLATERAL
TRADE SHOW BOOTHS
