top of page

MARKETING PORTFOLIO

Quality copywriting has the ability to forge an emotional bond between a product and its audience, showcasing the profound influence our word choices can have. Below, you can find samples of my own copywriting and marketing efforts, demonstrating the creative direction I can offer.

RECENT WORK: PLAYWRA.COM

The Whitpain Recreation Association, a non-profit organization focused on youth sports in Montgomery County, caters to over 3,000 Pennsylvania athletes and their families. In 2022, recognizing the shortcomings of their outdated website, the WRA identified a pressing need for a modern, mobile-responsive online experience.

 

Serving as the UI/UX designer for playwra.com, I undertook the responsibility of spearheading this entire initiative, overseeing all project aspects including research, design, and content development.

 

A year after its launch, playwra.com now garners an average of 1.5K monthly click-throughs and has effectively managed nearly one million dollars in registration fees from participants.

aj-russo-web-design-playwra.jpg
ADDITIONAL WEBSITES
PRODUCT VIDEOS

Copywriting, Creative Direction

Copywriting, Creative Direction

Copywriting, Creative Direction

Copywriting, Creative Direction

PRESS RELEASES
SALES COLLATERAL
TRADE SHOW BOOTHS