MAKING THE COMPLEX SEEM SIMPLE
Welcome to UX Agent, the portfolio website of Creative Director and Product Designer AJ Russo.
For more than two decades, I’ve specialized in the realm of touchscreens, creating intuitive applications long before the iPhone and back when Androids were only found in galaxies, far, far away.
Today, with smartphones influencing how we interact with businesses and brands, my passion is to help shape those experiences into positive journeys that drive brand loyalty and business growth.
“The role of a designer is that of a thoughtful host, anticipating the needs of guests."
Charles Eames, American Architect
A BIT ABOUT ME
I believe, as designers, we are agents of the user experience, charged with lessening the learning curve for those destined to interact with the products we create.
Our goal is to make the complex seem simple, delivering experiences that meet people where they are and not the other way around.
Easier said than done, it requires insight, instincts, leadership, and an ability to rally others around a vision.
Today, I put these beliefs to practice as the Chief Creative Officer of AMI Entertainment, charged with shaping the design, marketing, and user experience of products ranging from digital jukeboxes and interactive television, to AMI's Music and Co-Pilot apps.
WHAT OTHERS HAVE SAID
LEAD UI ARCHITECT
AJ simply gets it and his wide range of experience shows. Through technically challenging projects, you could always find him right in the middle, learning the details, and immediately discussing options for presentation. He's a professional, passionate about his work, and works his tail off to make things right.