These companies and organizations are some of the latest to enlist my help dialing their online experience in tune with their needs and priorities.
Whitpain Rec, one of the largest volunteeer-based youth sports associations in eastern Pennsylvania, provides intramural and travel sports programs to youth athletes of all ages and abilities. Desiring to create a better presence online, and move to WordPress, the WRA enlisted my assistance. More details coming soon.
Black Cat Fastpitch is Philadelphia’s elite softball training facility. With a great customer base, an active social media presence, and a reputation for results, BCF’s lone marketing struggle was blackcatfastpitch.com, an informational website that had been hacked leaving more 404 errors than working pages. Meeting with co-owner Leigh Elko, we agreed the best course of action was a clean start on a new server. However, to save time all previously written content from the original site would be re-utilized and photos/videos would be added by BCF at a later date. Primarily text-driven at launch, this website was a four-week project to complete.
eXpress Softball is Eastern Montgomery, PA's premiere travel softball club for players wishing to experience a level of competition beyond recreational softball play. With all local clubs vying for the same pool of talent, research showed an opportunity to standout as no club had a particularly strong web presence. Meeting with club commissioner Elise Baker, several goals were identified: • Create a modern website capable of setting eXpress apart from rival clubs • Create a site easily maintainable and scalable • Create a registration system for team tryouts and events A 13-week project to complete, my work included all competitive research, copywriting and design.
Founded in 1909 as an automated musical instrument company, AMI has spent more than a century developing hi-tech musical entertainment solutions for the bar, restaurant, and hospitality industries. Desiring a modern website that better showcased its suite of products, AMI contracted the design agency The 215 Guys to complete its website build. As part of a collaborative process between the agent and my team, I defined the new website's navigation architecture, guided the creation all imagery and video, and wrote or edited all page copy.