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Recent additions to my UX design & product design portfolios are reviewable here.


Comprised of companies facilitating the use of music by gyms, restaurants, and shops, the background music industry is full of challenges. Among them is finding a balance between the in-store experience a client wants to create and the actually music tastes of consumers walking through the door. For any business, connecting with Millennial consumers is no small challenge. Nor is nailing every product design. But like most things, there’s a lesson to be learned from the attempt. My own experience in developing an interactive UX for background music listeners included shaping the in-venue experience, defining its components, guiding creative, overseeing curation, and working with early adopters to drive engagement.


Television plays a colossal role in modern entertainment - and not just at home. It’s rare to walk into any venue today and not see screens in every direction. However, in the absence of a football game or similar event, guests are far more likely to ignore these often muted TVs and simply interact with their own smartphone. Interactive television aims to bridge that divide with programs that guests can watch on TV, but also interact with in real-time using a mobile device. My own experience, in the early 2010s, involved the creation of a dedicated TV trivia channel which allowed viewers to match wits with friends, local bar patrons, and other nationwide. My role included managing both the mobile and TV UX, as well as overseeing creative, content licensing and curation, design documentation, and game programming.


Dating back to the 1920s, the jukebox industry has thrived for a century. It survived wartime, depression, and even a pandemic because music is healing and meant to be shared. It has evolved and reinvented itself, today taking the shape of large cloud-connected touchscreens that illuminate their surroundings, generating more than 650 million annual paid plays. But among all their modern conveniences, the ability for a jukebox to be controlled by a smartphone is what unlocks its maximum potential for profitability and engagement. While serving as the UX and visual designer of the AMI Music app, these key achievements have been made: ​ • 4MM+ downloads • $7MM+ in monthly mobile proceeds • 350,000+ monthly unique purchasers • Now accounts for ~50% of total music revenue


Following its introduction of a music video catalog, which commonly led to jukeboxes being connected to television screens inside a venue, the AMI Jukebox Network saw an opportunity to bring promotional services to its customers. The goal, as described to the development team, was to create an easy-to-use digital signage system that would fit seamlessly into the entertainment experience already offered. This web-based (and eventual mobile) tool would enable installers and venue staff to create and display ads on AMI products. My responsibilities on this project included the strategy and development of a library of customizable templates, as well as the UI and UX design for the tool's mobile edition.


The profession of route management, in the industries of amusement and vending, has always been inherently mobile – on the road, maintaining devices, making collections, and traveling from one customer to the next. However, the tools provided to them were not. Take jukeboxes for example. A jukebox operator in the US might manage anywhere from 10 to 200 locations. Configuring these devices often required being on site, having access to a PC, or calling a support hotline. Likewise, bar staff also require management capabilities over a jukebox once installed. In response and in collaboration with the engineering and product management teams of AMI Jukeboxes, I created the UI/UX of Co-Pilot, a first of its kind mobile solution to these challenges.


Designed for internet-connected jukeboxes installed in bars across America, this touchscreen software provides a means for patrons to browse and search for available songs and music videos that can be played within the venue they’re visiting for a small fee; thereafter managing the dispersal of revenue to all required parties, including artists, publishers, and the venue itself. Knowing “the right music” has the ability the affect consumer behavior, dwell time, and spending on food and drinks, this software is additionally designed to suggest the play of music most aligned with the listening preferences of typical guests or aligned with the atmosphere that the venue owner wants to create. Now in beta testing, AMI jukebox software version 5.0 marks the first major update to the product’s touchscreen user interface in over a decade. While a case study is planned, in the meantime, feel free to watch the video walkthrough provided here.

Every product has a story. Why it found success, what worked, what didn't, and what you'd go back and do differently. Let's craft a great story together.
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