USER EXPERIENCE DESIGN

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AMI MUSIC APP

Dating back to the 1920s, the jukebox industry has thrived for a century. It survived wartime, depression, and even a pandemic because music is healing and meant to be shared. It has evolved and reinvented itself, today taking the shape of large cloud-connected touchscreens that illuminate their surroundings, generating more than 650 million annual paid plays.

 

But among all their modern conveniences, the ability for a jukebox to be controlled by a smartphone is what unlocks its maximum potential for profitability and engagement.

 

While serving as the UX and visual designer of the AMI Music app, these key achievements have been made:

  • Over 2.5 million downloads

  • 6 million transactions per month

  • Significant increases in user satisfaction

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AMI CO-PILOT APP

The profession of route management, in the industries of amusement and vending, has always been inherently mobile – on the road, maintaining devices, making collections, and traveling from one customer to the next.

 

However, the tools provided to them were not. Take jukeboxes for example. A jukebox operator in the US might manage anywhere from 10 to 200 locations. Configuring these devices often required being on site, having access to a PC, or calling tech support.

Likewise, bar staff also required management capabilities over the jukebox provided by their operator. 

In collaboration with engineering, product management, and actual customers, I created the AMI Co-Pilot UX, a first of its kind mobile solution to these described challenges.

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EXPRESSSOFTBALLCLUB.COM

eXpress Tournament Softball is Eastern Montgomery, PA's premiere travel softball club for players wishing to experience a level of competition beyond recreational play.

In collaboration with commissioner Elise Baker and videographer/coach Jason Darnell, I led the creation a new website with several goals in mind.

  1. To provide a modern day website that would be easily maintainable and scalable

  2. To create a visual look and user experience that would set eXpress Softball apart from rival clubs in the area

  3. To provide a means to capture parent interest and player registrations

 

My role included serving as the site's designer and developer, as well as its primary marketing copywriter.

INTERACTIVE BGM AUDIO

Comprised of companies facilitating the use of music by gyms, restaurants, and shops, the background music industry is full of challenges. Among them is finding a balance between the in-store experience a client wants to create and the actually music tastes of consumers walking through the door.

 

For any business, connecting with Millennial consumers is no small challenge. Nor is nailing every product design. But like most things, there’s a lesson to be learned from the attempt. My own experience in developing an interactive UX for background music listeners included shaping the in-venue experience, defining its components, guiding creative, overseeing curation, and working with early adopters to drive engagement.

INTERACTIVE TELEVISION

Television plays a colossal role in modern entertainment - and not just at home. It’s rare to walk into any venue today and not see screens in every direction. However, in the absence of a football game or similar event, guests are far more likely to ignore these often muted TVs and simply interact with their own smartphone.

 

Interactive television aims to bridge that divide with programs that guests can watch on TV, but also interact with in real-time using a mobile device. My own experience, in the early 2010s, involved the creation of a dedicated TV trivia channel which allowed viewers to match wits with friends, local bar patrons, and other nationwide. My role included managing both the mobile and TV UX, as well as overseeing creative, content licensing and curation, design documentation, and game programming.

Every product has a story. Why it found success, what worked, what didn't, and what you'd go back and do differently. Let's craft a great story together.